BBQ Rub Guide for Beginners: How Do You Use a Rub?

01

What is a BBQ rub?

A rub is a dry spice mix that you rub directly onto the meat before grilling. No marinade, no sauce. Just dry herbs and spices that penetrate the meat during grilling and form a flavorful crust.

The word "rub" comes from the English "to rub", which means to apply by rubbing. And that's exactly what you do.

Why dry and not wet?

A dry rub forms a caramelized crust, known as "bark," during grilling. This gives texture and depth of flavor that you can never achieve with a wet marinade.

02

How do you use a rub?

Four steps are all you need.

1

Pat dry

Pat the meat dry with paper towels. A dry surface ensures the rub adheres better.

2

Oil it up

Rub a thin layer of olive oil over the meat. This is the "glue" for your rub.

3

Rub in

Sprinkle the rub generously over the meat and rub it in well. Don't forget the bottom.

4

Let it soak in

At least 30 minutes, but preferably overnight in the refrigerator. The longer, the more flavor.

Pro tip

Remove the meat from the refrigerator 30 minutes before grilling. Cold meat on a hot grill yields uneven results.

03

How much rub do you need?

Each rub has its own recommended dosage. Below are the official quantities per rub and type of meat, directly from The Rub Kitchen recipes.

Rub Chicken thighs (skinless) Chicken wings
Carolina Gold 65g per 1.5 kg 60g per 1.5 kg
Jamaican Jerk 65g per 1.5 kg 60g per 1.5 kg
Tex Mex 65g per 1.5 kg 60g per 1.5 kg
Memphis BBQ 65g per 1.5 kg 60g per 1.5 kg
Korean 65g per 1.5 kg 60g per 1.5 kg
Shawarma 85g per 1.5 kg 75g per 1.5 kg
Note

The Shawarma rub has a higher dosage: 85g per 1.5 kg of chicken thighs. This is due to the warm, aromatic spices that release their full flavor in larger quantities.

Store any remaining rub in its sealed packaging in a dry, dark place. Shelf life up to 12 months.

04

Which rub suits you?

Six flavors, each with its own character. Here's a brief profile so you know what to expect.

Carolina Gold
Mild · Sweet-spicy

Mustard and turmeric as a base. Soft, accessible, and delicious on whole chicken. Perfect for beginners.

Jamaican Jerk
Spicy · Caribbean-spicy

Allspice and thyme with a good kick. Ideal on drumsticks or spare ribs.

Korean Rub
Spicy · Umami-smoky

Gochugaru chili pepper with garlic and sesame. Deep in flavor on chicken wings.

Memphis BBQ
Mild · Smoky-savory

Smoked paprika and brown sugar. The go-to for spare ribs and pulled pork.

Shawarma
Mild · Warm-aromatic

Cinnamon, cumin, and coriander. Middle Eastern depth on whole chicken or lamb chops.

Tex Mex
Spicy · Smoky-spicy

Smoked cumin and chili pepper. Perfect for fajitas, pulled chicken, or grilled corn.

Still unsure?

Choose the Starter Pack, three flavors of your choice. Take your time to discover your favorite before going all-in.

05

Frequently asked questions

Can I also use a rub in the oven?
Absolutely. Use the same technique: pat dry, oil it up, rub in. Roast at 180 to 200 degrees. You won't get a smoky flavor, but you will get a nice crispy crust and deep flavor.
Do I need to add salt?
Our rubs are deliberately low in salt so you have control. You can sprinkle some coarse sea salt on the meat before rubbing if you want a saltier result.
Can I combine two rubs?
Certainly. Memphis BBQ and Shawarma work surprisingly well together on spare ribs. Or mix Carolina Gold with a little Tex Mex for sweet-spicy chicken.
How long do the rubs last?
Up to 12 months in a dry, dark place. We prepare fresh to order so you always get the most aromatic rub.
Are the rubs suitable for children?
Carolina Gold, Memphis BBQ and Shawarma are mild and perfectly suitable for children. Jamaican Jerk, Korean Rub and Tex Mex are spicy and better saved for adults.

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